Association Management CRM Solutions

CRM Solution for Association Management
Many experts agree that associations are facing a crisis in member confidence and support. Economic circumstance combined with the increased competition for member's time and dollars are all robbing associations of membership renewals and dues revenue. "Time poverty" among volunteer leaders is also starving association boards of the volunteer talent they need to do their jobs. And instant access to information on the Internet is making members question why they need an association to stay current in their industry and/or profession.

Personalising your member communication through technology can take many forms but two major avenues can be Customer Relationship Management (CRM) and the creation of web-based communities. Embracing the CRM concept and implementing a CRM solution will allow an association to personalise and target the communication with members and prospects making them more apt to take action based on that communication.

Creating web-based communities using Web 2.0 capabilities like blogs, forums, and wikis are a great way of increasing the value of your organisation by leveraging the knowledge that your members have to develop best practices, set industry standards and more.

Built on Microsoft Dynamics CRM, CRM for Association Management is the latest generation membership management software on the market.  The Microsoft Dynamics CRM platform provides the ultimate in member service and sales tools allowing you to track the complete history of an individual with your organisation and build stronger relationships.

Association Executive Dashboard: Business KPIs at your Fingertips
Get a real-time overview of the health of your organisation from the Executive Dashboard. CRM for Association Management provides interchangeable charts and gauges so that the dashboard can be personalised to view the metrics that are important to you and your department – financial transactions, new memberships, renewal rates etc.

Integrated Web Portal: The Ultimate in Member Self Service
As time pressures on individuals’ schedules become greater and greater, people are demanding web-based self-service tools. The CRM for Association Management web portal allows you to gather and disseminate information in a secure, personalised fashion with no staff involvement. It gives users the ability to apply for membership, renew their membership, pay renewal dues, sign-up for meetings / events and order products and services. It also provides reports to chapters, affiliate organisations, board members and other external business partners.

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